How to Create a Logo Package That Your Clients Will Love!

So, you’ve designed a killer logo, but now what? Do you just send it to your client and hope for the best? Well, if you want to make sure your client is truly happy, you’re gonna need to put together a proper logo package.

I know what you’re thinking: ‘Logo packages are boring!’ But hear me out. A good logo package is not just a bunch of files in a folder.

We’re talking about different file formats, colour variations, and even different versions of the logo for different applications. (Is it for print? Digital? The list goes on.)

I know it sounds like a lot of work, but it’s worth it.

Setting up a folder structure for a logo package.

Alright, before we get started, let’s set up the folder structure. This is gonna be like a big ol’ game of Operation, so be careful not to touch the sides.

We’re gonna start with the logo variations folder. This is where we’ll put all the different arrangements of your logo. You know, like the one with the text in black and the one with the text in white. Or the one with the cat and the one without the cat.

Next, we’ll have the digital and print folder. This is where we’ll put all the files that are specifically for digital use, like the JPGs and PNGs. And then we’ll put all the files that are specifically for print use, like the PDFs and AI files.

Finally, we’ll have the colour variations folder. This is where we’ll put all the different color options for your logo. You know, like the one in blue and the one in green, Or the one in hot pink.

I know, I know, it’s a lot of folders. But trust me, it’ll be worth it in the end.

logo variations

There are a few different types of logo variations you’ll need to provide, depending on the complexity of your design. For example, if your logo has a tagline, you’ll need to provide a version with and without the tagline. And if your logo is an icon, you’ll need to provide a version with and without the text.

The sky’s the limit when it comes to logo variations. So get creative and have some fun with it! Your client will appreciate the extra effort, and they’ll be sure to remember you for it.

COLOUR VARIATION

Well, I’m here to tell you that there’s no such thing as overkill when it comes to color variations. The more options you give your client, the happier they’ll be.

No, I’m joking!

Of course, you don’t want to give your client a million different files to sift through. So I recommend sticking to the basics: full-color, inverse, black, and white. That’s all they really need.

And if you’re feeling really cheeky, you could even throw in a few extra variations, just for fun. Like a rainbow version, or a tie-dye version. You know, just to keep things interesting.

Different file formats for logos:

So, what are the file formats that you should give your clients? Well, it depends on what they’re going to use the logo for. But for the most part, you’ll want to give them:

• Adobe Illustrator (AI): This is the original file format that the logo was created in. It’s the most versatile file format, and it allows the client to make changes to the logo if they need to.
• Editable PDF: This is a good option for clients who need to be able to edit the logo in a PDF editor.
• EPS: This is a vector file format that’s great for print.
• SVG: This is a vector file format that’s great for the web.
• JPEG: This is a raster file format that’s good for images with a lot of detail.
• PNG: This is a raster file format that’s good for images with a lot of transparency.

logo dimensions:

When it comes to logo dimensions, I’m not gonna lie to you: it’s a bit of a crapshoot. There’s no one-size-fits-all answer, and what works for one client might not work for another.

But if I had to give you a recommendation, I’d say 1920×1080 is a pretty safe bet. That’s the resolution of a common 1080p display, so it’s a good size for logos that will be used on a fullscreen presentation or at an event.

Of course, you can always scale the logo up or down as needed. But if you’re not sure where to start, 1920×1080 is a good place to be.

Final thought

Putting together a logo package for a client can be a pain in the butt. You have to make sure you’ve got all the right files, in all the right formats, and that they’re all labeled correctly. But it’s worth it, because your client will be so grateful that you took the time to do it right.

I mean, imagine if you just sent them a bunch of unlabeled files and said, ‘Figure it out.’ They’d be like, ‘What the heck is this?’ And then you’d have to spend hours answering their questions about which file is for what.

Thanks for reading!